Marketing in the Era of Generative AI
Use generative AI for content, creative production, search, personalization, market research, strategy, measurement, and operating model design.
Foundation
Understand the generative AI shift and the core technologies behind it.
Applications
Use generative AI across the marketing funnel.
Mastering Content Ideation and Text Generation
AI-assisted ideation, drafting, editing, and content production workflows.
The Visual Frontier: Generating Images, Video, and Audio
Practical uses of visual, video, and audio generation in campaigns.
The Future of Search: SEO and SEM in the Age of AI Overviews
How AI-powered search changes discovery, ads, and optimization strategy.
Hyper-Personalization: Crafting 1:1 Customer Experiences at Scale
Personalized journeys that move beyond broad segmentation.
AI-Powered Market Research and Predictive Analytics
Trend analysis, research synthesis, and predictive planning with AI.
Strategy
Implement, measure, and govern AI marketing work.
The Art and Science of Prompt Engineering for Marketers
Prompt patterns that improve quality, consistency, and brand alignment.
Building Your AI Marketing Tech Stack
How to evaluate and combine AI tools inside the marketing stack.
Developing a Generative AI Marketing Strategy
A roadmap for AI marketing adoption with clear objectives and ownership.
Measuring the ROI of Generative AI
Metrics for efficiency, quality, revenue impact, and organizational learning.
Ethics and Responsibility in AI-Driven Marketing
Transparency, bias, privacy, and responsible customer data use.
Governance and Future
Prepare teams and operating models for long-term AI adoption.
Team Transformation and Change Management
How marketing teams adopt AI workflows without losing accountability.
Competitive Intelligence and Market Analysis
AI-assisted monitoring of competitors, markets, and customer signals.
Scaling AI Across Marketing Functions
Governance, reusable workflows, and operating models for scale.
Future Trends and Staying Ahead
How to track new capabilities and keep strategy adaptable.
Course Summary and Final Project
Synthesize the course into a practical AI marketing plan.